Search Engine Optimization (SEO) is the process of improving the website to make it more informative and easy to learn for the users. As much as the website is informative, the more will be the attention it will gain and hence it can attain a good rank.
Google has over 3000 algorithm changes that release every single year. SEO changes occur frequently. Some of these changes are small, but the larger ones can make a massive impact on your rankings.
In early times, SEO means just typing some keywords according to the title and in that way, you can attain a good rank. But nowadays, it is different. Some people are saying that SEO is dead, but it isn’t. You have to know about few things and prepare yourself for 2021. So, I am going to discuss 10 SEO trends that can have a massive role in 2021.
2021 SEO TRENDS ARE:
1.Your ranking is going to be seesaw:
Even though Google releases a lot of ranking changes every year, the thing you know is when they release the major changes then it creates an imbalance in the rank. Sometimes, they stay the same, but a lot of times you are just seeing them go up or down. If you do the right thing that doesn’t mean that your rankings are always going to go up into the right, sometimes they still go down. But if you do the right things and continually put the user first and you are doing all the right SEO stuff, typically if you fast forward a year from that day, your ranking will be up, your traffic should be up as well, but you need to get used them seesawing.
2. Position one will be more valuable than ever:
This will be the most important trend and you should aim to achieve it. But, it will be not so easy. The reason behind position 1 will be more valuable than ever is because Google making frequent changes such as being able to get mortgage rates whenever you search or the weather, all these types of changes or even potentially being able to purchase tickets when you search, right for travel, all these things can affect your revenue. So if you rank lower and lower on page one, you will get fewer clicks. You can do well if you are in a good position but mind it being in the first position creates a huge difference from being on any other position on the first page.
3.User experience is SEO:
Google has something called pay to have experience which you know, they are rolling out on mobile devices and more people are using mobile devices as compared to desktop computers. SO, if you want to do well you need to optimize for mobile. The user should able to scroll quickly and understand your blog content on a mobile device rather than going to a desktop computer. Hence, your content needs to be consumable on a mobile device.
4.Riches in niches:
Riches are going to be in niches especially with the changes of SEO trends in 2021. If you look at some big company, big brand, but yet that business was floundering. They are not doing well and eventually, they ended up breaking into a handful of sites. The reason behind it is that they start focusing on niches. They deleted the majority of their content. When they focus on niche sites their revenue also goes up. If you can do this it could be better because we have seen that people, who focus on one niche tend to be better, well versed around that niche.
5.Content length won’t matter as much:
Usually, everyone thinks that to get a good rank, you have to write content having 2000 words but that is not true. Yes content can help you and for any queries, the pages that rank at the top have over 2000, but it doesn’t mean you need to create 2000 word articles. For example, if you want to learn how to tie a tie, then for that would you chose to read a 1000 word longer blog or opt to see an animated video teaching them how to tie a tie? Get to the point with your content. And when Google started releasing things around user experience within their algorithm, things like content length become less important. So, don’t obsess about word count or keyword density just focuses on the quality of content.
6. You won’t need as many backlinks:
With things like user metrics that are kicking into high gear, we’re seeing that if you build too many links quickly, can hurt your rankings. So, it’s better not to build links and letting it happen organically.
7.Branding won’t be enough:
With the changes in trends of SEO in 2021, Google wants people to be an authority within space. So, make sure you go and focus on being the end-all, be-all expert within whatever niche you are in.
8.SERP layout changes:
Google always experiments with various designs of result pages over the years. Probably the featured snippet will continue to become popular in 2021. Sometimes, we call the rank zero as Google will display a dedicated box to display the content just below the search bar.
9.Local SEO will play a good role:
The Covid-19 global pandemic forced many businesses to switch to online work from home or online learning. If you have a certain business then lockdown taught how to expand your business with many options. Having an online website can boost your business profit.
10.Voice Search:
Further, the voice search will impact search queries innovations like Google assistant, Siri, Alexa, Voice search technology will become more natural. To optimize for voice search for your website consider your keywords. Including the FAQ or questions-oriented titles might help to increase the chances to appear as the featured snippet or the people also ask section in organic search results.