In the early 2000s, ranking on Google was quite simple. You just added your main keywords to the title, URL, and content body, and boom – you got to the top 10 in the search results in some weeks or even days. Not for higher competitive terms, but definitely for the less competitive ones. At that time competition was less and the search engine algorithms only depend on keywords and links on a 50-50 basis to rank a webpage. It suggests that if you attached lots of related keywords to your webpage and made some links, then you had a higher possibility of ranking in Google pretty promptly.

Link farms, keyword stuffing, and footer links all worked and SEO was so much easier in those days. Also three or four years ago it was much simpler – you just create links from high PR pages and your site is suggested at the top list. However, this trick does not work for a long time.

Some years ago, you could start seeing results in six months. But nowadays it does take a year plus – except you have brand queries in which many people are typing in your domain name.

Today, Google updates its algorithm regularly: With every change, the algorithm has become more sophisticated, which means that it is much more difficult to rank on Google no matter if you have an old domain or a new one.

There are hundreds of factors that affect the ranking of your website but the most important ones are discussed below. These factors have an important role in the ranking of a website and determine which sites climb to the top faster.

A Secure and Convenient Website:

Firstly, we have a secure and convenient Website that Google’s bots can quickly reach and crawl.

In simple words, Google has to be able to visit the URL and look at the page content to get what that page is about. For this, you need a website designer with a well-coded website developer, a sitemap that lists all your pages, etc.

Top Quality Content ranks fastly:

Another method to increase user engagement on your site and request to search engines is by consistently writing high-quality content on your site. Content is one of the most powerful SEO ranking factors. Search engines want to give the most reliable results possible, so they present top rankings to sites that have well-researched, well-crafted content.

Recent content brings search crawlers and raises search visibility while giving you something valuable to share with your audience.

Also Read: Top 10 SEO Trends in 2021

Domain Popularity

The popularity of a new domain is more possible to achieve higher rankings in the smallest possible time. For example, if several people type in “pizza shop” every day and the pizza shop was a brand new domain name, you’d notice its ranking go high in comparison to an old domain name or brand’s name which has very few Google searches.

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Mobile Friendliness:

Mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to reach the web, and that is the reason there have been changes in how Google ranks search results.

Google’s mobile-first index is now a fact, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. If your site is not mobile-optimized, there is a risk of under-ranking.

Several SEO ranking factors we’ll look at in this article will help you lay the framework for a good search engine ranking, however, you also have to look after user action when people land on your site.

Also Read: How can you make Google index backlinks quickly?

Keyword in the title tag.

 The title meta tag is one of the greatest relevance signals for a search engine. The tag itself is meant to give a suitable description of the page’s content. Search engines utilize it to show the main title of a search result. Including a keyword in it will show the search engine what to rank the page for.

Ideally, the keyword should be located at the beginning of the title tag. The pages whose keyword is the beginning of the title tag rank better than those with keywords closer to the title’s tag end. 

 Length of the content:

 In the present time, searchers want to be educated and won’t be satisfied with primary information. Google, therefore, looks for reliable and informational content to rank first. And it’s common sense that the longer your content is, the higher the possibility that you can cover more features of your topic. So, do not hesitate to write long but your content should be reliable.

Content Updates.

 Freshly updated content is preferred by the Google algorithm. It does not suggest that you have to modernize your pages all the time. I think that for commercial pages, such as product descriptions Google identifies the fact that they are not as time-sensitive. It is smart however to include some tact to update some types of content once every year or in 6 months.

 Load Speed of your Page:

Another SEO ranking factor that relates to user experience is the loading speed of the page. Late loading sites provide a bad user experience. Search engines understand that people want to find answers very fast, so they suggest sites that will load quickly for users. This is also true for mobile sites, as Google declared that its Speed Update would make load speed a ranking factor for mobile searches.

To make sure that your site loads speedily, use the speed checker site.

Backlinks

The other most important Google ranking factor is backlinks. They are a vital part of Google’s ranking algorithm and it’s how Google crawler finds your website for indexing. Webpages without any backlinks rarely get any organic traffic.

Backlinks are like a vote of trust for your website. Google combines all those votes and tests if your website deserves to rank in the top 10 results.

If you can get backlinks from high-authority websites, you can increase your chances of top rankings. That’s because by obtaining these links, you’re giving a signal to Google that your content is reliable, verify it.

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