What is Branding
Branding means building your company’s image in your customers’ eyes.
By developing a website that defines what you offer, creating ads that advertise your goods and services, choosing particular corporate colors connected with your company, designing a logo, and emphasizing it on all your social media accounts, you are branding your company. That is, you are developing how and what people’s opinions of your business are.
What’s the Point?
The idea of branding is to quickly and efficiently help your customers know what you offer and how you’re different. But it’s not only a USP (unique selling proposition); it is the combination of all the methods you communicate what you stand for.- The price you charge & Product packaging
- Public relations & Public speaking
- Direct mail & Sponsorships
- Advertising & Nonprofit partnerships
- What your buyers and prospects take away from all this shapes your brand
- Building a Brand
Intro Video