Social Media Copy – Client Case Study

An example of 13 captions I wrote for a client, including hashtags for cross-posting on Facebook, Twitter, and LinkedIn
An example of 13 captions I created for this client.

Earlier this year I started working with an events venue company, focusing on both attracting new venues to their platform and potential clients that want to book venues. This client asked for copy that focused on advertising the venues they work with in hope of sending people to their website and raising awareness.

They wanted to keep captions short (so they could cross-post on Twitter), have several hashtags included, and a link to each venue at the end of the copy. They wanted to avoid posting too often about what they do directly, and preferred people to click through to their website using the venue link. Note, I have not included the venue link/ images in the screenshot below as I wanted to protect the name of the business.

On their website, they provide links to all the venues and asked me to take photos from each venue listing to support and compliment the copy.

This service, for 60 captions suitable for 1-2 social media channels with specialised hashtags, limited research required (most information can be found on either their website or the venue website), scheduling, and no image/ graphic content creation (images provided via their website) runs at £449.

Alternatively, for 30 captions (1 a day) it will cost you £299. Although this client wanted to have the same copy across Facebook and Twitter, if you’d rather I will personalise it based on the platform – Facebook, for example, doesn’t need hashtags and can be slightly longer so I would tailor each post for this.

For other social media services, please check out my ‘Social Media Management’ page.