Automotive Writing: The Difference Between Genuine, OEM and Pattern Parts

Britcar UK kept getting asked the same questions: Does it matter if I get genuine or OEM Land Rover car parts? What is the difference between pattern and OEM? What is the difference between genuine and pattern? Etc.

To rectify this, I wrote a piece for Britcar clarifying the difference between each type of car part on offer. I made sure it was search engine optimised and it received a green light on Yoast.