At one point, I wrote listicles for a popular History website called History Collection. Every fortnight, the person with the highest clickthrough rate won a bonus. Since every item on the list was on a different page, a high clickthrough rate indicated readers were enjoying your content enough to continue reading. This particular article had a clickthrough rate of 9.8 out of 10. A very high rating. Fortunately, out of all four of the articles I submitted, I won the bonus every time – there was usually around 15 others to compete with.
The website has since changed its format. Fortunately, I screen-grabbed the content as it was first published. Please note, I had no control over formatting – please excuse these errors.
This article also ended up causing a social media storm for History Collection. It became their most popular article ever. Typically, their Facebook averaged between 400 and 600 likes on each article with 10-20 comments. This article, however, gained over 32,000 likes, 11,800 shares, and 1.5k comments.
Here is a screen grab of the associated Facebook post. Please wait for it to load if you do not see it instantly. Further, I have cut off 99% of the comments because it would never load on this page otherwise.
I would love to write more articles like this so please get in touch if you are interested at Scarlett.Mansfield@hotmail.com.